The Club widely known as Nickelodeon Club was a massively multiplayer online role-playing game provided by Nickelodeon on It was a virtual community that used isometric 3D graphics. It allowed users to play games, watch video clips and explore locations based on Nickelodeon television shows. Construction of the game began in November 2004.[1] An alpha of the game was released in early 2006. The first beta was released in June 2006. From August 18, 2006, to January 6, 2007, the game was closed to the general public. Prior to this release, almost 3,000,000 children had tested the game.[2] The service was finally launched to the public on January 30, 2007 as Nicktropolis. [3][4]

Following the official launch of the service, additional improvements were made. In March 2007, the game was remodeled and given a new logo, and on May 11, 2007, the home page was remodeled to fit in with's new look. On June 24, 2007, the game was featured in The New York Times, with a quote stating, "Pre-teenage viewers have a virtual playground to call their own." [5] In September 2007, the Nicktropolis Newsletter was launched , as an e-mail service to players, and in November 2007, the service became ad-supported.[6] By July 3, 2008, Nicktropolis had over 7,000,000 registered users.[7] That same year, the service introduced daily events on weekdays, the "Nicktropolis Blog" on the message boards, and a new area to support The Big Green Help, the year long Nickelodeon green campaign.[8] [9] [10]

The game received positive ratings in terms of appropriateness for children, with mixed critical reviews.[11] The service was redesigned as The Club on May 19, 2010.[12]

History[edit | edit source]

The Club started in the Building of Nicktropolis, a virtual world made for children aged six to fourteen. It went into testing by late 2005, and was given out to members by January 6, 2007. The game opened to all people on January 30, 2007. It ended on September 2014 due to the new Nickelodeon update. The Nickelodeon message boards would later shut down as well in 2016.

Features[edit | edit source]

References[edit | edit source]

  1. Nickelodeon Launches Nictropolis - A Quick Look Under The Hood. Retrieved on 2008-08-11.
  2. Shields, Mike (January 29, 2007). Nickelodeon Launches Nicktropolis Web Playground. MediaWeek. Archived from the original on 2007-09-13. Retrieved on 2007-11-03.
  3. Shields, Mike (2007-06-18). [Closed :January 2010 Nickelodeon Launches Nicktropolis Web Playground]. AD Week. Retrieved on 2007-01-29.
  4. Template:Cite news
  5. Template:Cite news
  6. David Kaplan (2007-01-29). Nickelodeon Jumps On "Virtual City" Bandwagon: Nicktropolis For Tweens. Retrieved on 2008-08-15.
  7. Joanna Roses (2007-06-18). Nickelodeon's Nicktropolis Reaches Almost 4 Million Unique Registered Users in Just Four Months. Press Release. Retrieved on 2007-07-03.
  8. Nicktropolis Blog - Daily events. Retrieved on 2008-08-14.
  9. Nicktropolis Blog - An overview. Retrieved on 2008-08-17.
  10. Nicktropolis (2008-03-13). Nickelodeon Launches The Big Green Help - An Environmental Pro-Social Initiative for Kids This April. Nickelodeon. Retrieved on 2008-03-13.
  11. - Website Review (from CommonSense). Retrieved on 2008-10-26.
  12. MTV Networks' Nickelodeon Launches Nicktropolis: Unprecedented Immersive Virtual Community Playground Featuring Gaming, Video and Social Interaction.. PR Newswire (2007-01-29). Retrieved on 2008-11-28.

External Links[edit | edit source]

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